Which targeting type can help your client reach consumers who frequent department stores?

• Life Events
• Consumer patternsX
• Custom affinity audiences
• In-market audiences

Your client’s main goal is to drive ad recall. Which creative consideration for Bumper ads supports these goals?

• Include supers and voiceovers to reinforce your brand
• Break the fourth wall–include a familiar face speaking directly to the cameraX
• Brand toward the end of the ad
• Moderate pacing–not too fast and not too slow

How can you create video ads to maximize effectiveness on YouTube?

• Build from the ground up rather than modifying your TV spotX
• Rebuild your TV spots into :30, :15 and :06 video ads
• Cut your TV spot into :30 and :15 video ads
• Repurpose your TV spots on YouTube – it’s all video

Which story arc can be the most impactful on YouTube?

• A traditional story arc works best on YouTube – what works on TV, works on YouTube
• A shot of your brand up-front, then telling your story
• An attention-grabbing opening and quick pacingX
• A lead-in, build, big reveal, and offer

Which YouTube storytelling technique describes when a video ad changes based on viewers’ behavior?

• The direct shotX
• The mini-series
• The follow-up
• Tease, amplify, echo

Which demonstrates the «Direct» principle in the ABCDs?

• Frontload the story arc
• Consider quick cuts to keep the energy up
• Include brand or product name in voiceover
• Use YouTube’s interactive platform features to invite viewers to visit your website, watch another video, or subscribe to your channelX

What can Brand Lift measure?

• Brand awareness, ad recall and considerationX
• Whichever metrics matter to your client
• View-through rate, watch time and drop-off percentage
• Impressions, clicks and reach

According to Deloitte’s Digital Democracy Survey, approximately how many millennials and Gen Zers are bingeing content weekly.?

• 70%
• 25%
• 10%
• 40%X

How have Bumper ads performed in Google-run studies?

• They are effective on their own at driving ad recall and brand liftX
• They are less effective than longer form ads on YouTube
• They are effective in increasing ad recall only when consumers see multiple bumpers
• They reach the same people as TrueView campaigns

In the «Tease, amplify, echo» approach, what role does a piece of long-form content serve?

• Amplifying your messageX
• Teasing your audience
• Echoing your message
• Segmenting your story

Which demonstrates the «Brand» principle in the ABCDs?

• Focus on framing
• Use natural, on-product integrations versus using forced logos or supersX
• Include a call to action (CTA)
• Frontload the story arc

Which demonstrates the «Connect» principle in the ABCDs?

• Speak directly to viewers by breaking the fourth wallX
• Integrate your brand in natural usage in the first five seconds
• Include a call to action (CTA)
• Frontload the story arc

Which demonstrates the «Attract» principle in the ABCDs?

• Build suspense by keeping the viewer in the dark until the end of the video ad
• Have talent speak directly to camera
• Show the brand in natural usage
• Show familiar faces at the beginning of your videoX

Which report provides insight into the many ways viewers find videos?

• Audience report
• Analytics report
• Demographics report
• Traffic sources reportX

How can you produce video ads to perform well on YouTube?

• Frame tightly and pace quicklyX
• Frame widely and pace moderately
• Frame widely and pace quickly
• Frame tightly and pace moderately

Which report shows how long a video keeps its audience?

• Audience report
• Watch time report
• Demographics report
• Audience retention reportX

Your client is an online car marketplace. Which targeting type can help your client’s campaign reach people in the car buying process?

• Consumer patterns
• Life Events
• In-market audiencesX
• Custom affinity audiences

How can you validate a specific assumption about your audience?

• Run a Google SurveyX
• Explore Think with Google articles
• Dive into Google Trends
• Review YouTube Analytics watchtime report

To validate a campaign idea, which tool can be used to explore popular search queries?

• Google Signals
• Think with Google
• Google TrendsX
• Google Surveys

Which is a best practice for creating effective Bumper ads?

• Cut down your :30 TV spot
• Budget time to establish the ad—and stick the landingX
• Don’t include branding
• Do not include sound