Which targeting type can help your client reach consumers who frequent department stores?

  • Life Events
  • Consumer patternsX
  • Custom affinity audiences
  • In-market audiences

Your client’s main goal is to drive ad recall. Which creative consideration for Bumper ads supports these goals?

  • Include supers and voiceovers to reinforce your brand
  • Break the fourth wall–include a familiar face speaking directly to the cameraX
  • Brand toward the end of the ad
  • Moderate pacing–not too fast and not too slow

How can you create video ads to maximize effectiveness on YouTube?

  • Build from the ground up rather than modifying your TV spotX
  • Rebuild your TV spots into :30, :15 and :06 video ads
  • Cut your TV spot into :30 and :15 video ads
  • Repurpose your TV spots on YouTube – it’s all video

Which story arc can be the most impactful on YouTube?

  • A traditional story arc works best on YouTube – what works on TV, works on YouTube
  • A shot of your brand up-front, then telling your story
  • An attention-grabbing opening and quick pacingX
  • A lead-in, build, big reveal, and offer

Which YouTube storytelling technique describes when a video ad changes based on viewers’ behavior?

  • The direct shotX
  • The mini-series
  • The follow-up
  • Tease, amplify, echo

Which demonstrates the «Direct» principle in the ABCDs?

  • Frontload the story arc
  • Consider quick cuts to keep the energy up
  • Include brand or product name in voiceover
  • Use YouTube’s interactive platform features to invite viewers to visit your website, watch another video, or subscribe to your channelX

What can Brand Lift measure?

  • Brand awareness, ad recall and considerationX
  • Whichever metrics matter to your client
  • View-through rate, watch time and drop-off percentage
  • Impressions, clicks and reach

According to Deloitte’s Digital Democracy Survey, approximately how many millennials and Gen Zers are bingeing content weekly.?

  • 70%
  • 25%
  • 10%
  • 40%X

How have Bumper ads performed in Google-run studies?

  • They are effective on their own at driving ad recall and brand liftX
  • They are less effective than longer form ads on YouTube
  • They are effective in increasing ad recall only when consumers see multiple bumpers
  • They reach the same people as TrueView campaigns

In the «Tease, amplify, echo» approach, what role does a piece of long-form content serve?

  • Amplifying your messageX
  • Teasing your audience
  • Echoing your message
  • Segmenting your story

Which demonstrates the «Brand» principle in the ABCDs?

  • Focus on framing
  • Use natural, on-product integrations versus using forced logos or supersX
  • Include a call to action (CTA)
  • Frontload the story arc

Which demonstrates the «Connect» principle in the ABCDs?

  • Speak directly to viewers by breaking the fourth wallX
  • Integrate your brand in natural usage in the first five seconds
  • Include a call to action (CTA)
  • Frontload the story arc

Which demonstrates the «Attract» principle in the ABCDs?

  • Build suspense by keeping the viewer in the dark until the end of the video ad
  • Have talent speak directly to camera
  • Show the brand in natural usage
  • Show familiar faces at the beginning of your videoX

Which report provides insight into the many ways viewers find videos?

  • Audience report
  • Analytics report
  • Demographics report
  • Traffic sources reportX

How can you produce video ads to perform well on YouTube?

  • Frame tightly and pace quicklyX
  • Frame widely and pace moderately
  • Frame widely and pace quickly
  • Frame tightly and pace moderately

Which report shows how long a video keeps its audience?

  • Audience report
  • Watch time report
  • Demographics report
  • Audience retention reportX

Your client is an online car marketplace. Which targeting type can help your client’s campaign reach people in the car buying process?

  • Consumer patterns
  • Life Events
  • In-market audiencesX
  • Custom affinity audiences

How can you validate a specific assumption about your audience?

  • Run a Google SurveyX
  • Explore Think with Google articles
  • Dive into Google Trends
  • Review YouTube Analytics watchtime report

To validate a campaign idea, which tool can be used to explore popular search queries?

  • Google Signals
  • Think with Google
  • Google TrendsX
  • Google Surveys

Which is a best practice for creating effective Bumper ads?

  • Cut down your :30 TV spot
  • Budget time to establish the ad—and stick the landingX
  • Don’t include branding
  • Do not include sound