
Sobre Marketing Branding
Soy Felipe, el director de Marketing Branding Blog.
Mi formación académica se centra en la ingeniería industrial, con postítulo en Universitat Polytecnica de Catalunya. Luego estudié Master en Dirección de Marketing y Gestión Comercial, en la EAE Business School, sede Barcelona.
In designing your Waze Ads Creative, you’re encouraged to think of your Waze ads as which of the following?
- Newspaper classified or magazine campaigns
- Repurposed digital ads cut from the Internet
- Billboards and signsX
- Television commercials
Which file type(s) can you use for your Waze ad Creative?
- Jpg
- Png
- BothX
- Neither
What additional performance tracking metrics does the Plus Dashboard include?
- Action Clicks
- Ad Downloads
- Inbox Impressions
- All of theseX
What are some of the top advertiser categories on Waze?
- Retail
- Auto Service
- Fuel
- All of theseX
Waze Ads campaigns should follow a recommended limit of _______ characters or less.
- 25 characters or less
- 60 characters or lessX
- 100 characters or less
- 200 characters or less
What do the Waze Dashboards allow you to do?
- Manage your Starter or Plus account settings
- Track the performance of your campaign
- View your Creatives
- All of theseX
What types of account management capabilities does the Starter Dashboard offer?
- Add Locations
- Switch between accounts
- Change Budget
- All of theseX
Which of the following is NOT considered a user Action in the Waze Dashboards?
- Ad Unit Clicks
- Views (Impressions)X
- URL Visits
- Navigations
Waze Ads interact directly with drivers in motion, reaching them where?
- At their point of departure or destination
- At a static point along the roadside
- On their way from point A to point B, staying with them as they goX
- None of these
Waze users spend how many minutes per day, two to three times per day on the app?
- 2 to 3
- 5 to 10
- 5 to 20
- 20 to 40X
Waze turns business locations into destinations by encouraging Wazers’ drives to be:
- Spontaneous
- Influenced
- Assisted
- All of these
What should you consider to write a high-impact, aligned CTA for your Waze Ads ad?
- Your campaign’s end goal
- Waze Ads’ CTA
- Your campaign’s end goal and Waze’s CTAX
- A CTA repurposed from your digital campaigns
