Sobre Marketing Branding

Soy Felipe, el director de Marketing Branding Blog.

Mi formación académica se centra en la ingeniería industrial, con postítulo en Universitat Polytecnica de Catalunya. Luego estudié Master en Dirección de Marketing y Gestión Comercial, en la EAE Business School, sede Barcelona.

In designing your Waze Ads Creative, you’re encouraged to think of your Waze ads as which of the following?

  • Newspaper classified or magazine campaigns
  • Repurposed digital ads cut from the Internet
  • Billboards and signsX
  • Television commercials

Which file type(s) can you use for your Waze ad Creative?

  • Jpg
  • Png
  • BothX
  • Neither

What additional performance tracking metrics does the Plus Dashboard include?

  • Action Clicks
  • Ad Downloads
  • Inbox Impressions
  • All of theseX

What are some of the top advertiser categories on Waze?

  • Retail
  • Auto Service
  • Fuel
  • All of theseX

Waze Ads campaigns should follow a recommended limit of _______ characters or less.

  • 25 characters or less
  • 60 characters or lessX
  • 100 characters or less
  • 200 characters or less

What do the Waze Dashboards allow you to do?

  • Manage your Starter or Plus account settings
  • Track the performance of your campaign
  • View your Creatives
  • All of theseX

What types of account management capabilities does the Starter Dashboard offer?

  • Add Locations
  • Switch between accounts
  • Change Budget
  • All of theseX

Which of the following is NOT considered a user Action in the Waze Dashboards?

  • Ad Unit Clicks
  • Views (Impressions)X
  • URL Visits
  • Navigations

Waze Ads interact directly with drivers in motion, reaching them where?

  • At their point of departure or destination
  • At a static point along the roadside
  • On their way from point A to point B, staying with them as they goX
  • None of these

Waze users spend how many minutes per day, two to three times per day on the app?

  • 2 to 3
  • 5 to 10
  • 5 to 20
  • 20 to 40X

Waze turns business locations into destinations by encouraging Wazers’ drives to be:

  • Spontaneous
  • Influenced
  • Assisted
  • All of these

What should you consider to write a high-impact, aligned CTA for your Waze Ads ad?

  • Your campaign’s end goal
  • Waze Ads’ CTA
  • Your campaign’s end goal and Waze’s CTAX
  • A CTA repurposed from your digital campaigns
enero 1, 1970In GeneralBy Marketing Trending